This article goes over the events and rules that can be set up for the Pop-up Lead Form.

Website Events

We can adjust the events and rules for displaying the Pop-up Lead Form based on:

Event

Description

Is this a new visit for the shopper?

You can choose to display the pop-up in a new visit or a returning visit.

Is it the shopper's 1st visit to the website?

You can have the pop-up show when it is the shopper's first visit to the website.

What was the last page the shopper was on?

If your shopper visits a specific page (ex. specials), the next page will display the pop-up, on the same visit.

What is the current page the shopper is on?

The specific page that you would like the pop-up to show up for the visitor.

What was the first page of the visit to the website?

This is referring to the landing page that you want the pop-up to show on.

What source brought this visit to the site?

Your dealership can display the pop-up based on the source that your shopper came from.

What medium brought this visit to the site?

If you'd like the pop-up displayed from a specific medium for your shopper, you can choose this option.

What campaign brought this visit to the site?

Your dealership can display the pop-up based on the campaign(s) that your shopper came from.

When the previous visit started

If your visitor is a returning shopper, this helps you retarget users who visited during a certain time (ex. Holidays, sale, specific month) and they have come back to your website.

How many visits has this shopper had on the website?

You can set a specific number of visits that a shopper has visited before showing the pop-up.

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