You will find all the brief definitions of the terms used in the Platform and in digital marketing and advertising.
*Note: You can click on the terms which lead to a link with examples and an in-depth definition.
Term | Definition |
ADF represents Auto-lead Data Format; ADF uses XML to export and import automotive customer leads | |
contains one or multiple advertisements that share similar targets | |
refers to the average number of site pages that are viewed by the user during a visit | |
the average time that your visitor was engaged on your website (clicking, scrolling, new page views, any user activity) | |
the average amount of time that was spent on your website including idle time | |
the number of visits that leave the website within 20 seconds | |
Browser | this is the browser that your visitor used to enter your website |
Browser Version | this is the version of the browser that the visitor is currently using |
the specific actions you organize to promote your car dealership | |
Campaign ID | the identifier that is given to your campaign |
the number of converting actions completed by your website visitors | |
a percentage that is calculated by the number of converting actions to the number of total visits on the website | |
when a user visits your website and completes an action that meets your business' goals | |
the total number of visits that have completed a converting action. | |
the percentage of customers that look at several different models of vehicles as they are browsing your website | |
cost per click; in reference to advertisements that charges based on clicks | |
Device | this is the operating system that your visitor used (iOS, Android, Windows, Chromium OS, Mac OS X, etc.) |
Device Type | this includes mobile, tablet, desktop, and other devices used to access your website |
Device Version | the device version refers to the current operating system version that of the users' device |
any kind of data that can be used to describe what you are tracking with words | |
Dynamic Number Insertion; method of call tracking | |
Domain | your domain refers to your ISP (typically includes a '.com' address) |
End Date | the date of the last session of your visitor |
End Time | the time that the session was ended with your visitor |
Info | info relates to devices, which includes additional device information |
he number of total visitors that have intent, which is measured by the engagement of these visitors | |
the intent is measured by the engagement of the visitor | |
an Internet Protocol Address that is assigned to each device connected to a computer network | |
the Internet Service Provider (the company where you or your visitor gets internet from) | |
the first page users see when they click a link or advertisement that leads to your website | |
Logo Location | the location of the campaign logo |
Lead | a conversion that provides you with customer information |
how you send your message to your customers | |
data that has a numerical value; a metric is anything you can count | |
the difference between how many shoppers are looking at specific models on your lot compared to how many vehicles of those same models | |
the total number of visits that are visiting your website for the first time | |
the percentage of new visits (who have not been to your website before) over total visits | |
Num. Pages | the number of pages that user(s) view when they are on your website |
an organic medium is when a user looks up your site using a search engine | |
Organization | the registered organization associated with the IP address |
labels for your website that include Home, SRP, VDP, Service, Parts, New, Used, Contact, and Lease | |
Page URL | any pageview (with a URL, typically with ".com") the user viewed |
the number of clicks (or views) that your website receives within the given date range | |
Postal Code | the postal code is a mailing code, similar to ZIP code |
Previous Page URL | the pageview the user was viewing before getting to the current page URL |
Property ID | the property ID that Orbee assigned to the rooftop associated to the specific account |
Property Name | the name of the dealership |
Property Source | the website of the dealership (property) |
Region | the region refers to the state or province of the user |
the number of visits that have returned to your website(after visiting a previous time) | |
where the user came from to get to your site | |
the aggregated number of pages that a user or group of users visit as they browse your website | |
the percentage of users that leave your website within twenty seconds of creating a new session (at Orbee) | |
Start Date | the beginning date of a user's website visit |
Start Time | the beginning time of a user's website visit |
where the user came from to get to your site | |
Search Results Page | |
the amount of time that a user is showing activity on your website | |
these are 20-second tiers for users that are every twenty seconds (this is so we can group these users) | |
the amount of time a user spends on your website during a visit, which includes the idle time | |
refers to the Time Spent, along with its 20-second tiers; tiers help group users based on the time they spent browsing your website | |
the aggregated number of pages that a user or group of users visit as they browse your website | |
the total amount of time that user(s) spend on the website that shows activity | |
the number of times a user enters the website, regardless of whether the user has visited before | |
Urchin Tracking Module parameters; tags added to the end of a URL to allow for tracking | |
Vehicle Description Page | |
Vehicle Identification Number | |
the number of visits a user makes to your website | |
the number of users who have visited the website | |
Visitor ID | generated identification for each visitor on your website |