The definition of Intent is measured by the engagement of a visitor.
The Intent Rate on the Orbee Platform is calculated in several ways. This includes:
Visiting the home page, a Search Results Page (SRP), and a Vehicle Description Page (VDP)
General Site Engagement: when a user clicks over eight buttons or links and views two pages during a visit
Visiting a contact page and a VDP during a visit
Clicking more than two images during a visit
Viewing more than two VDPs during a visit
Completes a conversion during a visit (See converting action)
To calculate this percentage, we look at the number of total visitors by the number of visitors that have completed any of the actions listed above.
You can also learn about intent count, which is the number of visitors who have the intent to purchase.