You might notice on the Platform that you might have an increase in traffic, and this article will explain why.
There are several reasons as to why the Platform may be displaying a sudden increase in traffic on one (or a few) of the days.
Your car dealership's marketing team may have implemented a new strategy towards your marketing efforts. If you have made a recent change to your marketing strategy, this could be one reason why there was an increase in traffic.
Did you recently launch a new campaign? If your campaign is gaining traction and a lot of visitors are coming to your website, then it is likely that your newest advertising campaign is working.
Your website could also receive more traffic is there is a holiday. More people are at home during the major holidays, so they are more likely to browse your website when they have more free time.
Another reason for the increase in traffic is due to bot traffic. Bot traffic occurs when a company is attempting to crawl (obtain information) from your website.
The last possible reason you have an increase in traffic is that a tracker is not working properly on your website.