This article goes over the significance of Orbee's implementation of the Facebook Pixel.
What is a Facebook Pixel?
Facebook Pixel is a script that is added on to your website by Orbee. The Facebook Pixel tracks website activity to help retarget shoppers that visit your website based on their activity for a more personalized advertising experience. It also helps track conversions and actions to measure the success of your Facebook campaigns on the Facebook Business Manager.
Orbee's implementation of the Facebook Pixel
We deploy the Facebook Pixel in coordination with Orbee's Facebook Pixel
Orbee groups users based on the shopper's website actions which are obtained through the Facebook Pixel
We create unique events and segments that are not available in the Facebook user interface by using Orbee's tracker to identify events and segments. We send these events and segments to the Facebook Pixel and synchronize with Orbee's Facebook Pixel
We can track the page views of the car model that the shopper viewed
We can also create groups of users that dealers would want to retarget based on their requests. These requests can depend on if the shopper is:
A new visit, new visitor, if they view a specific page
If they came from a specific source/medium/campaign
If they have visited before
If they view a number of pages
If they visited before during a specific time period
These audiences that Orbee creates are automotive-specific
We can adjust which groups to retarget
Once we create these custom audiences from retargeting, we can create lookalike audiences
This information stems from the Orbee tracking from the Facebook Pixel
If you have any questions, please feel free to contact us at Orbee.