**Mismatch Percentage** is the difference between how many shoppers are looking at specific models on your lot compared to how many vehicles of those same models. **Mismatch percentage **is always the absolute value of a number (positive number even if it is negative).

For example, if a car dealership has a total of 100 cars, and the car dealership has 10 of **Car As**, that means that the **Inventory %** is 10%.

If there are 20 out of 100 customers that want car, the **Shopper % **is 20%.

The **Mismatch Percentage** would then be **10%**.