Source Medium on the Platform
On the left side, it will display the Total Visits along with the percentage of increase or decrease from the month before.
On the right side, it will display the date range along with the date drop-down selection tool.
You can select the following options:
Last 7 Days
Last 30 Days
You may also press the checkbox where it says, Custom Compare Date to allow for a second date range box.
Clicking the small calendar icon (shown with the red arrow) will allow you to choose dates for your custom range.
Your source/mediums will display below the date range selector and the Total Visits.
If you need to select another page, you may click the page number that you would like to go to. You can also click the ">" symbol to go one page forward, or you can select the ">>" symbol to look at the last page of the source/medium list.
You can also click " to go back a page or "< to go all the way back to the front.
The default display for the source/medium list is Classified. This means that these are the campaigns that have the URL intentionally tagged so we can track the metrics.
If you click Show All, it will show all of the campaigns, including ones that are unintentionally tagged.
On the top right of the Source/Medium table, you will see Metric Display with the options for Rates and Counts. If you would prefer to see the number of visitors that are Out of Market, with Intent, Conversion number, and the number of users who bounced, you can select Counts.
You can also use the search bar to find the exact source or medium you are looking for by typing in the name.
You can take a closer look at the data if you click on the name or icon of the source/medium itself. From there, you will be able to look at the Campaign Performance about each source/medium.
If you click on the metric numbers or rates, it will take you to the Drilldown section of the Platform with the raw data of that metric and its source/medium.
Looking at this Facebook source/medium, there are a few numbers we need to look at to better understand how these metrics work.
The percentages are not increased or decreased by adding or subtracting, but rather by percentage differences.
For example: If you had 100 Visitors last month, and this month you had 200 Visitors, that would mean that there was a 100% increase on your Visitors from the past month.
Now that you are done reading about source/mediums, you should go take a look at Campaign Performance.