A Landing Page is the first page users see when they click a link or advertisement that leads to your website.

For your car dealership, the landing page for your advertisement could be a VDP (Vehicle Description Page) or a special deals page from your website.

What should your landing page consist of? Your landing page should have a form or some way of making a converting action. Your landing page should be user-friendly and appealing. It should also be optimized for various devices (mobile, desktop, etc). If your landing page appeals to your visitors, you should be able to collect valuable data from your shoppers and understand the demographics that are more engaged, thus being able to better target those who are in need of a vehicle.

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