The source/medium tables have different colors for the metric rates, and this article will explain the differences.
For some metrics, a higher percentage can be positive, whereas others can be negative.
For True Bounce Rate the lower the percentage, the more positive the impact is of your marketing efforts.
For Intent Rate and for Conversion Rate, you would want those percentages to be higher.
Knowing this, we can distinguish the different colors for the metric rates.
Below, we have a list of how Orbee determines the color ranges for each metric:
Intent Rate
0-5% is Red
5-10% is Yellow
More than 10% is Green
True Bounce Rate
0-30% is Green
30-50% is Yellow
More 50% is Red
For Conversion Rate, we do not display it with color because the rates were too small to find a good range breakdown.
When you are looking at these colors, please realize that not all metric rates in red are a negative result of your marketing efforts.
There are several reasons as to why your rates may be marked as red. It could be a specific campaign type or that your website is not optimized for the best user experience.
If you have any other questions, feel free to search the Knowledge Base or contact a representative.