A Medium is how you send your message to your customers.

  • This could be in the form of an email, organic, a referral, cpc, display, or (not set)

    • Most advertising mediums would display as "cpc" or "display"

      • A display advertisement is an advertisement that is typically shown with an image on Google, Facebook, or Instagram

    • An organic search is when the visitor uses a search engine to specifically look up your car dealership.

    • Referrals are when another website puts your website link on their website and users click on that link to get to your website.

    • When the medium displays (not set) on the Orbee Platform, that means the medium is unknown.

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