A Medium is how you send your message to your customers.
This could be in the form of an email, organic, a referral, cpc, display, or (not set)
Most advertising mediums would display as "cpc" or "display"
A display advertisement is an advertisement that is typically shown with an image on Google, Facebook, or Instagram
An organic search is when the visitor uses a search engine to specifically look up your car dealership.
Referrals are when another website puts your website link on their website and users click on that link to get to your website.
When the medium displays (not set) on the Orbee Platform, that means the medium is unknown.