In this article
Segments are specific "buckets" that we place shoppers in after visiting your site to help create a shopper profile. Shoppers are placed into specific segments by completing an action on your website. For example, if a user views a specific make or model, they will be placed in that segment. The visitor can have several segments under their shopper profile if they meet the requirements.
These segments are used to set up your advertisements on Facebook and Google Ads.
The Segments table will show you the segment name, description, integration types if it is active when it was last updated, and the date it was created.
The integration types are Facebook, Google Ads, and Google Analytics.
To go to the next page, click >. To go back a page click
Segment Analysis will show you the aggregated numbers of dropped segments for Facebook, Google Ads, Google Analytics, and the Total Segments.
You can also change the date range to view the segments dropped in a different time period.
The Segment Analysis Table displays a list of the:
the name of the segment; to view the segment description, take a look at the segment list
this is where the segment is currently being implemented (Google Ads, Facebook, Google Analytics)
Total Segments Dropped
this is the total number of times a website visitor meets a requirement for that segment