An SRP is a Search Results Page. This is where your visitors will type in a vehicle or a vehicle description and it will display a search results page for your shoppers.

The SRP could also be the page that is displayed after a user clicks on a button or link on your website that leads to a list of vehicles.

  • For example, if a user visits your website and clicks New Vehicles, it will display a list of new vehicles. This is also considered as an SRP because of this. Visitors are still searching for a car, so they are looking at a Search Results Page.

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