The Monthly Cost Performance section allows your dealership to calculate the cost metrics for each Source/Medium based on the monthly cost or spend.
In this article
Visit Funnel
The first table you will see on the Monthly Cost Performance section is the Visit Funnel.
Above this table, you will see the options to change the date by selecting the drop-down with the month and/or the year.
You also have the ability to search for a specific source in this view using the search bar at the top right, below the date selectors.
The Visit Funnel is a table that shows you the:
Monthly Cost: the amount that your dealership spends on this source/medium per month
Cost per Visit: how much it costs per total visit for this specific source/medium
The number below the budget is the number of visits from this source/medium
Cost per Returning Visitor: how much it costs per visitor (even if they have visited before) divided by the monthly cost
The number below the cost is the number of visitors from this source/medium
Cost per Conversion: how much per conversion your dealership pays for the specific source/medium
The number below the cost is the number of conversions from this source/medium
The budget that is listed for your source/mediums does roll over to the next month. We have this set up for your dealership in the case that your budgets continue to remain the same each month.
Clicking the Monthly Cost will allow you to set the budget for that specified month and year
Once you have inputted an amount for that specific cost, click Update, and it will place the budget into the table and calculate the metrics in the table.
Visitor Analysis
You can change the metrics by clicking the Visitor Analysis tab. The Visitor Analysis tab takes a closer look at your visitors.
The Visitor Analysis table will show you:
Cost per Visitor: how much it costs per visitor for this specific source/medium
The number below the cost is the number of total visitors
Cost per New Visitor: how much it costs per new visitor for this specific source/medium
The number below the cost is the number of new visitors
The number below the cost is the number of returning visitors
You can also change the Monthly Cost for the Source/Medium in this part of this section
To change the number of rows per page, you will need to scroll down to the bottom of the page and click the drop-down menu to select 5, 10, 25, or all.
You can go forward a page by clicking the > arrow or go back by clicking
If you would like to learn more, you can read about the difference between visitors and visits.
To read more about the Analyze tab, check out the Source Medium section of the Platform.