1. Changes to the ad account
If the ad account has made any changes, Google has a learning period to better optimize your ads
These changes are done either by Orbee or by your dealership
These periods result in reduced spend because Google does not take advantage of all available opportunities when it is re-optimizing your account base on these new changes
2. The ad account is new
If your ad account is new, your campaigns will not spend on pace with your budget because of its status
The audience is being built up with a new account, leading to limited targeting options
All the advertisements need to be reviewed by Google (this could mean thousands of ads that are posted, which can lead to a longer approval time)
Conversion optimizations are also new, which requires more time to increase the availability of opportunities