1. Changes to the ad account

  • If the ad account has made any changes, Google has a learning period to better optimize your ads

    • These changes are done either by Orbee or by your dealership

  • These periods result in reduced spend because Google does not take advantage of all available opportunities when it is re-optimizing your account base on these new changes

2. The ad account is new

  • If your ad account is new, your campaigns will not spend on pace with your budget because of its status

    • The audience is being built up with a new account, leading to limited targeting options

    • All the advertisements need to be reviewed by Google (this could mean thousands of ads that are posted, which can lead to a longer approval time)

    • Conversion optimizations are also new, which requires more time to increase the availability of opportunities

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