What you need to know

  • You will receive an email notification that alerts you of an account suspension

  • Suspended accounts cannot run ads or create new content; advertisers can still access suspended accounts and any associated reports

  • Accounts that are related to the suspended account may be suspended if it uses the same email or payment method, or accounts linked to the same manager account

  • Merchant Center accounts linked to the suspended Google Ads accounts may be suspended

  • Any new accounts that the advertiser tries to create may be suspended

Why Google suspends ad accounts

Google suspends ad accounts when:

Most likely, your dealership's account may have been suspended due to:

  • Billing and payment issues

  • Landing pages/redirects that provide a bad user experience

  • Having more than one account

  • Poor quality landing pages (VDP is not working, not functional)

Suspension due to violations of policy or terms & conditions

Accounts that are suspended due to violations of the policies can be suspended and not allowed to advertise with Google again. You can submit an appeal if you believe that there has been an error and your dealership hasn't violated Google's policy. If you do submit an appeal, you will need to make sure that it is thorough, accurate, and honest.

Suspension Type

Description

Example(s)

Circumventing Systems

  • Engaging in practices that attempt to circumvent or interfere with Google's advertising systems and processes

Example 1: Cloaking that aims at or results in interference with Google’s review systems, or hides or attempts to hide non-compliance with Google Ads policies

Example 2: A paid-for call directory service repeatedly adds and removes keyword content related to unaffiliated businesses and/or government services after an ad has been approved; a paid-for call directory service changes its landing page to replace a non-premium number linked to an ad that was approved, with a premium number.

Example 3: Repeated policy violations across any of your accounts, including creating new domains or accounts to post similar ads to ads that have been disapproved

  • Manipulating ad text in an attempt to bypass our automated system checks

Examples: Misspelling prohibited words or phrases to avoid ad disapproval; manipulating trademark terms in the ad text to avoid the restrictions associated with the use of that trademark

Counterfeit

  • Products described as knock off, replica, imitation, clone, faux, fake, mirror image, or similar terms when referring to a brand name in an attempt to pass themselves off as genuine products of the brand owner

  • Non-genuine products that mimic brand features in an attempt to pass themselves off as the genuine product

Examples: non-authentic products that have brand name labels or logos

Unacceptable business practices

  • Concealing or misstating information about the business, product, or service

  • Concealing or misstating information about the business, product, or service

Examples: Enticing users to part with money or information under false or unclear pretenses; presenting a false identity, business name, or contact information; directing content about politics, social issues, or matters of public concern to users in a country other than your own, if you misrepresent or conceal your country of origin or other material details about yourself

Unfair advantage

  • Using the Google Network to gain an unfair traffic advantage over other participants in the auction

Example 1: Affiliates that advertise on Google Ads against the applicable affiliate program rules.

Example 2: Promoting the same or similar content from multiple accounts on the same or similar queries, trying to show more than one ad at a time for your business, app, or site

Billing and payment issues

You may be suspended due to the following reasons:

Suspension Reason

Description

Solution

Promotional code abuse

If you attempt to sell promotional codes or use more than one promotional code on an account, the account may be suspended. For more information, see the country-specific terms and conditions for promotional codes.

If you believe there’s been an error, please submit an appeal.

Requesting a chargeback

If you instruct your bank or credit card company to reverse a charge that was paid against a legitimate Google Ads balance (also known as requesting a chargeback) your account may be suspended.

To resolve the suspension:

  1. Make a payment in Google Ads.

  2. Submit an appeal.

Suspicious payment activity

If we detect suspicious or fraudulent payment activity on your account, Google Ads may restrict how much the account can spend or suspend the account.

If you believe there’s been an error, please submit an appeal.

Unpaid balance

If your account has one or more unpaid balances, it may be temporarily suspended.

To resolve the suspension:

  1. Make a payment in Google Ads.

  2. Submit an appeal.

*Note: If you pay for Google Ads with a bank account (also known as direct debit), you’ll need to submit proof of payment with your appeal. You’ll need to upload a copy of your bank statement, or a screenshot that captures the following details from your online bank account: your name, a record of the payment you made to Google, and your current account balance.

Temporary suspensions due to unauthorized account access

If we detect that an unauthorized user is trying to access your Google Ads account, we’ll temporarily suspend your account to protect against unauthorized charges.

  • To resolve the suspension: Fill out this form, and we’ll help you secure your account so you can start running ads again.

Google Ad Grants policy compliance

Your Google Ad Grants account can be suspended for not complying with Google Ad Grants policy.

  • To resolve the suspension: Please review program policies to see if you can request reactivation.

How to request a refund

If your account was suspended, and you qualify for a refund, you can always cancel your account and receive your refund.


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